In 2020, I briefly took on the role of lead UX/UI designer while completing an internship in London, UK. I facilitated paid user testing and interviews in preparation for the launch of Hollabox - an app focused on user-generated videos of experiences around the world. Post-internship, I continued working remotely, continuing to improve the user’s experience on existing and new features.
Whilst the design of the app was mostly finished and a beta version was ready when I joined the team, we had to ensure there were no bugs or critical design flaws that were missed before we could launch the product.
2 rounds of user testing was conducted, each time with 5 users within the target demographic of 18-30 year olds with an interest in going out and a social media user. Users were selected through an initial survey that identified if they were within the target demographic. During the testing session, further questions were asked about their experiences with existing apps and their social life. Following that, users were given tasks within the app and asked to think aloud, in addition, I used the Echo and Boomerang method.
There were many issues that were identified, while many of the issues were design-related, there were also developer-related issues which I had to relay to the developers and provide clarity on how they could be fixed. This was a learning curve for me as I had never liaised directly with developers in an agile environment.
Some of the issues identified through external and internal user testing included:
Below are some of the solutions that were designed to resolve the issues identified. While I never had the chance to test many of the solutions with users due to time and resource limitations, they were evaluated internally with the design and development team.
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